The Powergel Range: New Ortho Movements Shoe Gel Inserts Will Be Exclusively Launched through SuperSports Stores in Thailand
Stockholm, Sweden 16th of Mars, 2021 – Ortho Movement, known for increasing the joy of movement with their activity-based insoles, have now developed a gel range including 6 different shoe inserts designed to provide stability, shock absorption, and relief for different parts of the foot. SuperSports (Central Retail Group) will be their first customer and key account throughout Thailand.
“We developed the Powergel Collection with different densities and shapes in a high-quality material that we call Powergel. Working with gel instead of E.V.A and PU has been really interesting due to its characteristics. The way different densities and shapes affect the material’s endurance, stability, and shock quality are truly impressive. We’ve pursued the same product development vision as our Upgrade range, for instance, creating a dynamic insole that provides as much arch support as needed in every step’s pressure pattern, regardless of your arch type. The other form factors address stability, shock absorption, and relief to specific parts of the foot,” says Jonatan Storesund, Marketing Manager and Product Developer at Ortho Movement.
The Powergel Collection from Ortho Movement consists of an Insole, Heel Cup, Heel Pad, Heel Spur Pad, Metatarsal Pad, and Arch Pad. The collection fills speaks to both athletic and leisure needs, and debuted in February 2021 in SuperSports Thailand, further tightening the brand’s relationship within the insole category.
“Our customers are our most important partners and SuperSports have become a huge part of the OM family. After the successful Ortho Movement activity insole launch together with the special scanning solution, this Powergel Collection will provide SuperSports customers with a full shoe insert assortment for all their needs. Being their primary insole and shoe insert provider is a key step in Ortho Movement’s vision of becoming a fulfilled supplier and owning market share,” says Matt Jenkins, VP of International Sales at Ortho Movement.
“We are delighted to be the first retailers to offer this fantastic new technology in Thailand. The Powergel Range provides the feet and ankles with tremendous support regardless of the foot size and the weight force of the athlete, while the gel ensures maximum comfort”, adds Tony Morton, President of CRC Sports.
To learn more about Ortho Movement, visit orthomovement.com.
About Ortho Movement – We want to help you embrace and experience your passion. With our human-centric products, inspired by your movement, we help you move comfortably and confidently throughout your life. We will always design to enhance the moment. To feel THE JOY OF MOVEMENT. Ortho Movement is a Swedish brand with more than three decades of experience and knowledge in orthopedic technology. Ortho Movement creates and develops activity insoles adapted to the activity’s movement and pressure patterns.
About SuperSports – The Largest Sporting Goods Retailer in Thailand with over 100 stores across and the #1 online Sports site www.supersports.co.th. SuperSports is a CRC Sports Company Limited, which also operates Supersports Stores, and the franchise retail shops for Crocs, Fit Sports, New Balance, Skechers, Fila, Speedo, and Liverpool FC. CRC Sports is also the importer and distributor of Crocs, New Balance, K-Swiss, Fila, Skechers, Speedo, Liverpool Football Club, Ellesse, Lotto.
For more information and contact:
Matt Jenkins, VP Sales Ortho Movement