Active Brands Group

ACTIVE BRANDS FOR ACTIVE PEOPLE

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TO CREATE A HEALTHIER WORLD,
BY ENCOURAGING TO AN ACTIVE LIFESTYLE.

Active Brands Group Scandinavia

WHO WE ARE

We are a House of Brands focusing on bringing innovative products related to sports and health to a global market. We want to grow with our existing brands and through acquisitions and partnerships.

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Di Gasell Award 2023

We are honored to receive the Gasell Award for the second time. A testament to our team's dedication and thorough execution, which is more relevant than ever in a rapidly chaning world," says Hélène Briggert,
CEO at Active Brands Group. "Since the start in 2015, we have continually expanded our portfolio, entering new markets and solidified our position as a global player.

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OUR BRANDS

Our vision with human-centric products is to empower individuals to move with comfort and confidence, and experience joy in every movement.

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Gloveglu is a global goalkeeper brand with its very heart in the first product that was launched on the market in 2012 -gloveglu Original.

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Aetrex offers an unparalleled blend of premium products infused with cutting-edge foot scanning analysis technology.

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smell-well

A Swedish innovation with a 3-in-1 step, absorbs moisture and makes your stuff smell well.

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A new innovative fitness tool that allows you to achieve greater results in your everyday exercise.

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With 60 years of know-how, one foot in medical science, and one foot on the sports field, we know how to enable your full potential.

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ColourWear was born from a desire to challenge the industry and the status-quo of the board and ski apparel market. The brand is known for its colourful designs and its strong street influences from the freeride and board culture.

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Liiteguard is founded by a former professional football player and a sports physiotherapist. High performance compression products with medical and eco-friendly focus.

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Born from a love for the game, Bullpadel stands as a beacon of innovation, crafting premium padel gear designed to elevate every player's experience.

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NEWS

Here you can read about the latest within our company ABG,
what’s happening, new markets and insights, product launches
and much more! We’ll post news here on a regular basis
– when we have news to tell!

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Di Gasell Award 2022

In 2022 Active Brands Group received the Di Gasell Award. The Gasell survey ranks Sweden's most successful companies in 21 counties. The survey is based on the company's four most recent annual reports. Less than 1 percent of Sweden's limited companies meet the requirements to be called a Gasell company.

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BECOME ONE OF US

We are a global company with HQ in Stockholm, Sweden, and we have branches throughout Europe and Asia. When we recruit, we invest in you and want you to grow with us. As an employer we are fast-moving, fearless and innovative. Join us!

Interested?

KEEP IN TOUCH

 Are you a future retailer, distributor or agent and want to sell our  products?
 Are you the owner of a brand and believe ABG is the right partner?
 Are you our future star employee and want to work with us?

Just email us at contact(at)activebrandsgroup.se and we will get back to you as soon as possible.

The Active Brands Group Scandinavia AB 

HQ 
Artillerigatan 6
114 51 Stockholm, Sweden

Finland Office
Luuvantie 3 D
02620 Espoo, Finland

Norway Office
Active Brands Group Norway
C/O SPACES Nydalen
Nydalsveien 33
0484 Oslo, Norway

South East Asia Office 
c/o Powerlife Ventures Ltd
3/1 K Building,
22 Sukhumvit Soi 35
Klong Toey
10110 Bangkok, Thailand