Active Brands Group signs leading goalkeeper glove care brand gloveglu for its territories, the Nordics and the Baltics.

Gloveglu is a global goalkeeper brand with its very heart in the first product that was launched on the market in 2012 -gloveglu Original – a spray to make your goalkeeper gloves grippy. Since then the product range has expanded into a much deeper and wider range of goalkeeping products, and is experiencing unprecedented growth.

Pierre Garami, Co-Founder and Chief Business Officer, says “The new distribution agreement with gloveglu is part of our strategy to expand our portfolio with niche brands and we are extremely excited to bring gloveglu and its innovative product range to our core markets.”

“In recent months we have been approached by several leading sports retailers within the Nordic markets and the appointment of Active Brands Group will enable us to penetrate the market through a fantastic local partner” commented Paul Sherratt, Founder & CEO of gloveglu.

About Active Brands Group Founded in 2014, Active Brands Group (Active Brands Group Scandinavia AB) is headquartered in Stockholm, Sweden. The company focuses on bringing innovative products related to sports, health and other consumer goods to the global market which are distributed and sold globally, primarily through sports and retail chains.

Active Brands Group is currently expanding its existing portfolio while also exploring future acquisitions and partnerships. The team has diverse and strong experience in product development, sourcing, sales, e-commerce, marketing and distribution.

Pierre Garami Co-founder & CBO Chief Business Officer
Active Brands Group Scandinavia AB

About GloveGlu Founded in 2012, gloveglu is headquartered in Bampton, Oxfordshire, United Kingdom. The company is a pioneer in goalkeeping glove care with an ever-widening product range of soccer goalkeeper products which are distributed through leading global retailers and distributors. The team is led by Founder & CEO Paul Sherratt who has nearly thirty years of sports brand building experience.

Paul Sherratt Founder & CEO,