It is with great excitement that Active Brands Group (ABG) and Rohan Callander team up in order to further expand ABG’s DTC business.

ABG has a wide portfolio of brands within the sports and pharma segments and are now looking to scale up the DTC side of their brands to their full potential. Rohan joined the ABG family on the 1st of June and is based out of ABG’s Stockholm office.

Rohan Callander

“We have been looking for the right person to grow and develop our DTC for some time now. Rohan is a perfect fit for the job with his drive and expertise within Ecommerce but also building business and brands in general. Rohan’s background as a successful entrepreneur within the natural health segment will be a great asset to us and the entire ABG business.” – Hélène Briggert, Chief Commercial Officer, ABG.

“I am excited to join this dynamic ABG team and to be a part of growing their brands and bringing them closer to the consumer. Each brand within ABG’s collection brings unique opportunities for growth and I am looking forward to putting my skills to use in realising their potential. It was a pleasure interviewing for this position from New Zealand and I am grateful to Helene and the team for welcoming me to joining the team in person in Stockholm.” – Rohan Callander, Ecommerce Manager, ABG.

About Active Brands Group

Founded in 2014, Active Brands Group (The Active Brands Group Scandinavia AB) is headquartered in Stockholm, Sweden. The company focuses on bringing innovative products related to sports, health and other consumer goods to the global market which are distributed and sold globally, primarily through sports and retail chains. Active Brands Group is currently expanding its existing portfolio while also exploring future acquisitions and partnerships. The team has diverse and strong experience in product development, sourcing, sales, e-commerce, marketing and distribution.

Hélène Briggert
Chief Commerical Officer
Active Brands Group

Rohan Callander
Ecommerce Manager