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ColourWear was founded 2010 in Gothenburg Sweden as a young colourful lifestyle brand with street influences with it’s roots in freeride and board culture. ColorWear's community has always been built around like-minded people of different ages, backgrounds and experiences - based on this the brand has developed fun lovin, sustainable and affordable functional clothing for the mountains and the streets – clothing that the community and colleagues were asking and yearning for.

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