Our philosophy

Active brands for active people

Curious

We are interested in what is going on around us and always on the lookout for new opportunities.

Demand oriented

When an opportunity arises, our nimble organization acts fast.

Adaptable

We thrive in ever changing surroundings where we need to change as the landscape changes.

OUR COMPANY STRUCTURE

The Active Brands Group Scandinavia AB (ABG) is a House of Brands that focuses on bringing innovative products in sports and health to a global market. The company was founded in 2015 and today has operations in over 25 countries. ABG is headquartered in Stockholm and also has offices in Helsinki, Bangkok and Shanghai. Our operations and areas of expertise cover the entire value chain from manufacturing to sales to consumers.

ABG is divided into five business areas;

  • Distribution: we stock, market and sell products in sports and health to leading retailers in the Nordic region and Southeast Asia.
  • Brands: we develop our own brands with companies with global potential.
  • E-commerce: we develop and manage e-com sites for selected brands.
  • Sourcing: we help leading Swedish brands in sports with their production of clothing and accessories.
  • Investments: we acquire or enter into partnerships with brands that could benefit from our infrastructure and platform for expansion.
our-company-structure
Sourcing: we help leading Swedish brands in sports with their production of clothing and accessories.
Brand owner: we develop our own brands with companies with global potential.
E-commerce: we develop and manage e-com sites for selected brands.
Distribution: we stock, market and sell products in sports and health to leading retailers in the Nordic region and Southeast Asia.
Investments: we acquire or enter into partnerships with brands that could benefit from our infrastructure and platform for expansion.
HOW OUR COMPANY FUNCTIONS
how-our-company-functions
1
Sourcing: We can source and tailor fit the needs for our own brands as well as external brands.
2
Product development & design: We mainly product develop and design our own brands as well as collaboration products with other brands.
3
Legal: We have great contact with legal associations regarding most inquiries.
4
Operations: Managing product flow from production to accounts with supply and demand operations. We can handle large volumes as well as smaller with our B2B shop.
5
E-com: We develop and manage e-com sites for selected brands.
6
Wholesale: Thanks to our amazing sales force, our distribution channels are vast among sport retailers, pharmacies and gross sellers.
7
Marketing: Our marketing department works with design, branding, ambassadors, social marketing and digital advertising.
8
Finance: Tracking investments, sales, reporting and we are always interested in bolt-on acquisitions to leverage infrastructure.
OUR COMPANY TODAY
our-company-today

Today our distribution business works within the markets Nordics, South East Asia, Europe and Australia. With over 1000 stores through our customers we have a vast sales operation within Sports retail, pharmacies and e-com.